Return of the weblog

I've always struggled with social media. As a musician, Instagram was the place that made the most sense for me to focus my efforts, but even then I always dreaded crafting a photo or video clip to share. Everything I came up with felt forced or fake. I was too concerned with posting frequently and following along with the formula I saw others using to get likes and shares instead of just being authentic. Since music is just a side hobby, eventually real life got in the way and I gradually stopped posting.

I recently listened to an episode of Cal Newport's podcast where he discussed a recent surge in creative types pushing back against social media and focusing on their own websites as the main avenue for broadcasting their signal on the Internet. This requires building out a "web of trust" with others in your artistic community to grow an audience versus hoping for sudden virality. As a child of the 80s who fondly remembers the Internet of the late 90s/early 2000s, I was intrigued.

I'm in the early stages of working on my third instrumental "post-rock" album - an EP that I've titled Slow Release. This seemed like a great excuse to fire up a .com again and use it as a journal of sorts to document the process of making this idea become a real thing. Plus - maybe it will help motivate me to actually get it done.

If you happen to be a fan of the music I've released over the years or are just interested in this idea, feel free to follow along. I'll try to publish a couple of entries each month which should keep the volume of emails low if you prefer to subscribe to a newsletter.